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Experiences
2003 TO PRESENT IWEBHQ- SAN RAMON, CA
Digital Marketing Director
- Directed strategy and launch of a global site redesign, lifting visits by 50%, engagement by 80%, and user satisfaction by 10%.
- Responsible for planning, developing, implementing and analyzing a lead nurture and conversion strategy across all active marketing channels.
- Created and implemented complete SEO strategy for client’s including on page and off page optimization, Forum Marketing, Social Media optimization, video marketing, blog promotion, content optimization, building web pages
- Driving robust marketing automation initiatives. Working with industry-leading tools in a data-driven environment.
- Traffic analysis, visitor tracking, preparing report for assigned website using web-trends and Google Analytics.
- Hands-on experience in SEO (inter-linking for keyword optimization for organic search results).
- Cultivating new online communities for the company using Facebook, Twitter, Instagram, YouTube, and other social media.
- Managing a team of digital marketing analysts, specialists and outside consultants.
- Running digital marketing initiatives. Interactive marketing and eCommerce developer for clients.
- Delivering a first class service to a brilliant client list. Managing outside resources.
- Led and executed digital marketing campaigns including free and paid social media marketing, text messaging, paid search, and SEO. Collaborating with regional teams to drive localized digital campaigns.
- Analyze, conduct post-event evaluations and prepare report to determine how future events could be improved after the campaign end.
- Developed and implemented performance measurement plans using quantitative and qualitative analysis to match the client’s business objective. Collaborating with other corporate marketing departments. Identifying growth opportunities.
- Developed internal process docs for SEO, PPC, Facebook Ads, Youtube Ads, Google Analytics, Email, Content, Landing Pages and more. Paid Ad Management
- A/B Testing. Audience Targeting Strategy. Sets the creative direction for the whole Digital Team.
- Managed the marketing function with emphasis on championing the brand and expanding the customer base.
- Reviews and edits all campaigns for great ROI. Meets with clients to discuss artistic goals
2001 – 2003- AXA EQUITABLE SAN FRANCISCO, CA
Financial Advisor
- Analyzed investment opportunities and client needs; recommended appropriate strategies
- Analyzed, drafted, edited, and delivered comprehensive financial plans to clients
- Analyzed prospective clients’ investment portfolios and financial planning
- Attended Financial Advisor trainings and continued education sessions via the Broker/Dealer to stay current regarding products, solutions, services, and policies
- Built client relationships based upon developing strategies to their financial goals through the use of financial planning and wealth management
- Attended company workshops or lectures and speak to groups of potential clients when called upon
- Created a sales and marketing strategy for the business
- Complied with all industry rules and regulations
- Created a sales and marketing strategy for the business
- Developed and cultivated client base via prospected and serviced potential new clients
- Ensured adherence to company standards
- Functioned as the primary trusted advisor to clients
- Marketed and presented appropriate investment solutions, financial, and wealth management services to clients
- Implemented company policies and procedures
- Managed client communications and followed-up with clients’ other advisors
- Prepared and delivered presentations/seminars to clients and prospects for business development and educational purposes
- Provided cutting edge financial planning, tax, estate, and investment advice to the firm’s clients
- Worked closely with key bank personnel on the development and success of the investment program and its integration with other services provided to bank customers
What My Clients Say
I have been working with Rosanna and the team at iWebHQ for a few years now, and I have to say they are great to work with. They are always on time, always deliver the works as promised, and offer the perfect balance of creativity and professionalism that I need as a small business. The search engine optimization work they do is stellar-I'm constantly ranking at the top on Google. 🙂
NoelClient 
Rosanna has been my partner in doing website development for a number of years now and trust them to help execute changes to my sites when needed. It is great having a partner you can trust to get the job done!
ColinClient 
I've worked with Rosanna for years - initially on website development, but more recently on advertising. If I have anything come up she is quick to respond almost immediately. We've had a number of other firms ask who created our site and are quick to send referrals her way. We have had a lot of success in our advertising - I mostly appreciate her transparency when it comes to cost - no surprises. Highly recommend!
BrianClient 
